{"id":536,"date":"2021-03-02T15:27:24","date_gmt":"2021-03-02T15:27:24","guid":{"rendered":"https:\/\/www.affincapital.eu\/?p=536"},"modified":"2022-06-03T15:55:57","modified_gmt":"2022-06-03T15:55:57","slug":"plan-estrategico-para-que","status":"publish","type":"post","link":"https:\/\/www.affincapital.eu\/en\/plan-estrategico-para-que\/","title":{"rendered":"Plan estrat\u00e9gico, \u00bfpara qu\u00e9?"},"content":{"rendered":"<figure class=\"wp-block-video\"><video controls src=\"https:\/\/video.wixstatic.com\/video\/5ac76e_90f9b6a0dc6e4faf944d1deec1a9f0f9\/360p\/mp4\/file.mp4\"><\/video><figcaption>Algunos empresarios nos piden con frecuencia que les ayudemos a reorientar su negocio que, si bien en \u00e9pocas pasadas disfrut\u00f3 de una buena salud comercial y financiera, pasa en estos momentos por algunas dificultades.<br><br>Cuando realizamos nuestro diagn\u00f3stico aparece habitualmente, como primera causa que explica el declive, la ausencia de una <strong>estrategia empresarial<\/strong> que marque el rumbo de la compa\u00f1\u00eda. Resulta adem\u00e1s muy curioso que, cuando informamos al empresario sobre nuestras conclusiones y sobre la necesidad de establecer un mapa de ruta, un plan estrat\u00e9gico (que de eso se trata, en definitiva) nos diga que la suya es una PYME, y que no tiene ni el tama\u00f1o ni los recursos ni el tiempo para plantearse la elaboraci\u00f3n de dicho plan.<br><br>Craso error que suele encontrarse en el origen del declive de las empresas \u2026 especialmente en las PYMES.<br><br>Las empresas, como las personas, como los barcos, los aviones o los autom\u00f3viles, necesitan saber hacia d\u00f3nde se dirigen. Nadie sale de casa y empieza a caminar sin haber reflexionado a qu\u00e9 lugar se dirige; y si alguien lo hace lo m\u00e1s natural es que acabe perdido.<br><br>Un Plan Estrat\u00e9gico no trata de adivinar el futuro, ayuda a crearlo.<br><br>Un Plan Estrat\u00e9gico no garantiza que el camino ser\u00e1 llano y sin sorpresas, pero ayuda a afrontar los obst\u00e1culos que puedan surgir y a mantener la vista puesta en la meta.<br><br><br>Mas informaci\u00f3n en: <a rel=\"noreferrer noopener\" href=\"http:\/\/www.affincapital.eu\/en\/consultor\u00eda-estrat\u00e9gica\/\" target=\"_blank\"><u>www.affincapital.eu\/consultor\u00eda-estrat\u00e9gica<\/u><\/a><br><br>Contacta con Affin Capital: <a rel=\"noreferrer noopener\" href=\"http:\/\/www.affincapital.eu\/en\/contact\/\" target=\"_blank\"><u>www.affincapital.eu\/contact<\/u><\/a><br><br><img loading=\"lazy\" decoding=\"async\" width=\"228\" height=\"130\" src=\"https:\/\/static.wixstatic.com\/media\/5ac76e_2cd9bcbf0ef741feba9291e02b840d7c~mv2.jpg\/v1\/fill\/w_290,h_165,al_c,lg_1,q_90\/5ac76e_2cd9bcbf0ef741feba9291e02b840d7c~mv2.webp\"><br><br><br><strong>Affin Capital Team<\/strong><br><br><a rel=\"noreferrer noopener\" href=\"mailto:info@affincapital.eu\" target=\"_blank\">info@affincapital.eu<\/a> | <a rel=\"noreferrer noopener\" href=\"https:\/\/www.affincapital.eu\/en\/\" target=\"_blank\">www.affincapital.eu<\/a><\/figcaption><\/figure>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":537,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,13],"tags":[],"class_list":["post-536","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consultoria-estrategica","category-direccion-operativa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Plan estrat\u00e9gico, \u00bfpara qu\u00e9? - AFFIN CAPITAL<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.affincapital.eu\/en\/plan-estrategico-para-que\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Plan estrat\u00e9gico, \u00bfpara qu\u00e9? - AFFIN CAPITAL\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.affincapital.eu\/en\/plan-estrategico-para-que\/\" \/>\n<meta property=\"og:site_name\" content=\"AFFIN CAPITAL\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-02T15:27:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-03T15:55:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.affincapital.eu\/wp-content\/uploads\/2022\/06\/plan-estrategico-para-que.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"568\" \/>\n\t<meta property=\"og:image:height\" content=\"426\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"affincapital\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"affincapital\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.affincapital.eu\/plan-estrategico-para-que\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.affincapital.eu\/plan-estrategico-para-que\/\"},\"author\":{\"name\":\"affincapital\",\"@id\":\"https:\/\/www.affincapital.eu\/es\/#\/schema\/person\/e0f3997083d5de4652d48300eeebb122\"},\"headline\":\"Plan estrat\u00e9gico, \u00bfpara qu\u00e9?\",\"datePublished\":\"2021-03-02T15:27:24+00:00\",\"dateModified\":\"2022-06-03T15:55:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.affincapital.eu\/plan-estrategico-para-que\/\"},\"wordCount\":271,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.affincapital.eu\/es\/#organization\"},\"articleSection\":[\"Consultor\u00eda Estrat\u00e9gica\",\"Direcci\u00f3n Operativa\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.affincapital.eu\/plan-estrategico-para-que\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.affincapital.eu\/plan-estrategico-para-que\/\",\"url\":\"https:\/\/www.affincapital.eu\/plan-estrategico-para-que\/\",\"name\":\"Plan estrat\u00e9gico, \u00bfpara qu\u00e9? - AFFIN CAPITAL\",\"isPartOf\":{\"@id\":\"https:\/\/www.affincapital.eu\/es\/#website\"},\"datePublished\":\"2021-03-02T15:27:24+00:00\",\"dateModified\":\"2022-06-03T15:55:57+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.affincapital.eu\/plan-estrategico-para-que\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.affincapital.eu\/plan-estrategico-para-que\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.affincapital.eu\/plan-estrategico-para-que\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.affincapital.eu\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Plan estrat\u00e9gico, \u00bfpara qu\u00e9?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.affincapital.eu\/es\/#website\",\"url\":\"https:\/\/www.affincapital.eu\/es\/\",\"name\":\"AFFIN CAPITAL\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.affincapital.eu\/es\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.affincapital.eu\/es\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.affincapital.eu\/es\/#organization\",\"name\":\"AFFIN CAPITAL\",\"url\":\"https:\/\/www.affincapital.eu\/es\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.affincapital.eu\/es\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.affincapital.eu\/wp-content\/uploads\/2022\/11\/Affin-logo.jpg\",\"contentUrl\":\"https:\/\/www.affincapital.eu\/wp-content\/uploads\/2022\/11\/Affin-logo.jpg\",\"width\":456,\"height\":259,\"caption\":\"AFFIN CAPITAL\"},\"image\":{\"@id\":\"https:\/\/www.affincapital.eu\/es\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.instagram.com\/affin_capital\/\",\"https:\/\/www.linkedin.com\/company\/affin-capital\/?originalSubdomain=es\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.affincapital.eu\/es\/#\/schema\/person\/e0f3997083d5de4652d48300eeebb122\",\"name\":\"affincapital\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.affincapital.eu\/es\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/52c526767c6f140e7441dc5b0832c234ba659a78d155fa305c071df0fb727d5d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/52c526767c6f140e7441dc5b0832c234ba659a78d155fa305c071df0fb727d5d?s=96&d=mm&r=g\",\"caption\":\"affincapital\"},\"sameAs\":[\"https:\/\/www.affincapital.eu\"],\"url\":\"https:\/\/www.affincapital.eu\/en\/author\/affincapital\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Plan estrat\u00e9gico, \u00bfpara qu\u00e9? - AFFIN CAPITAL","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.affincapital.eu\/en\/plan-estrategico-para-que\/","og_locale":"en_GB","og_type":"article","og_title":"Plan estrat\u00e9gico, \u00bfpara qu\u00e9? - AFFIN CAPITAL","og_url":"https:\/\/www.affincapital.eu\/en\/plan-estrategico-para-que\/","og_site_name":"AFFIN CAPITAL","article_published_time":"2021-03-02T15:27:24+00:00","article_modified_time":"2022-06-03T15:55:57+00:00","og_image":[{"width":568,"height":426,"url":"https:\/\/www.affincapital.eu\/wp-content\/uploads\/2022\/06\/plan-estrategico-para-que.jpg","type":"image\/jpeg"}],"author":"affincapital","twitter_card":"summary_large_image","twitter_misc":{"Written by":"affincapital","Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.affincapital.eu\/plan-estrategico-para-que\/#article","isPartOf":{"@id":"https:\/\/www.affincapital.eu\/plan-estrategico-para-que\/"},"author":{"name":"affincapital","@id":"https:\/\/www.affincapital.eu\/es\/#\/schema\/person\/e0f3997083d5de4652d48300eeebb122"},"headline":"Plan estrat\u00e9gico, \u00bfpara qu\u00e9?","datePublished":"2021-03-02T15:27:24+00:00","dateModified":"2022-06-03T15:55:57+00:00","mainEntityOfPage":{"@id":"https:\/\/www.affincapital.eu\/plan-estrategico-para-que\/"},"wordCount":271,"commentCount":0,"publisher":{"@id":"https:\/\/www.affincapital.eu\/es\/#organization"},"articleSection":["Consultor\u00eda Estrat\u00e9gica","Direcci\u00f3n Operativa"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.affincapital.eu\/plan-estrategico-para-que\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.affincapital.eu\/plan-estrategico-para-que\/","url":"https:\/\/www.affincapital.eu\/plan-estrategico-para-que\/","name":"Plan estrat\u00e9gico, \u00bfpara qu\u00e9? - AFFIN CAPITAL","isPartOf":{"@id":"https:\/\/www.affincapital.eu\/es\/#website"},"datePublished":"2021-03-02T15:27:24+00:00","dateModified":"2022-06-03T15:55:57+00:00","breadcrumb":{"@id":"https:\/\/www.affincapital.eu\/plan-estrategico-para-que\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.affincapital.eu\/plan-estrategico-para-que\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.affincapital.eu\/plan-estrategico-para-que\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.affincapital.eu\/"},{"@type":"ListItem","position":2,"name":"Plan estrat\u00e9gico, \u00bfpara qu\u00e9?"}]},{"@type":"WebSite","@id":"https:\/\/www.affincapital.eu\/es\/#website","url":"https:\/\/www.affincapital.eu\/es\/","name":"AFFIN CAPITAL","description":"","publisher":{"@id":"https:\/\/www.affincapital.eu\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.affincapital.eu\/es\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.affincapital.eu\/es\/#organization","name":"AFFIN CAPITAL","url":"https:\/\/www.affincapital.eu\/es\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.affincapital.eu\/es\/#\/schema\/logo\/image\/","url":"https:\/\/www.affincapital.eu\/wp-content\/uploads\/2022\/11\/Affin-logo.jpg","contentUrl":"https:\/\/www.affincapital.eu\/wp-content\/uploads\/2022\/11\/Affin-logo.jpg","width":456,"height":259,"caption":"AFFIN CAPITAL"},"image":{"@id":"https:\/\/www.affincapital.eu\/es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.instagram.com\/affin_capital\/","https:\/\/www.linkedin.com\/company\/affin-capital\/?originalSubdomain=es"]},{"@type":"Person","@id":"https:\/\/www.affincapital.eu\/es\/#\/schema\/person\/e0f3997083d5de4652d48300eeebb122","name":"affincapital","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.affincapital.eu\/es\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/52c526767c6f140e7441dc5b0832c234ba659a78d155fa305c071df0fb727d5d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/52c526767c6f140e7441dc5b0832c234ba659a78d155fa305c071df0fb727d5d?s=96&d=mm&r=g","caption":"affincapital"},"sameAs":["https:\/\/www.affincapital.eu"],"url":"https:\/\/www.affincapital.eu\/en\/author\/affincapital\/"}]}},"_links":{"self":[{"href":"https:\/\/www.affincapital.eu\/en\/wp-json\/wp\/v2\/posts\/536","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.affincapital.eu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.affincapital.eu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.affincapital.eu\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.affincapital.eu\/en\/wp-json\/wp\/v2\/comments?post=536"}],"version-history":[{"count":2,"href":"https:\/\/www.affincapital.eu\/en\/wp-json\/wp\/v2\/posts\/536\/revisions"}],"predecessor-version":[{"id":571,"href":"https:\/\/www.affincapital.eu\/en\/wp-json\/wp\/v2\/posts\/536\/revisions\/571"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.affincapital.eu\/en\/wp-json\/wp\/v2\/media\/537"}],"wp:attachment":[{"href":"https:\/\/www.affincapital.eu\/en\/wp-json\/wp\/v2\/media?parent=536"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.affincapital.eu\/en\/wp-json\/wp\/v2\/categories?post=536"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.affincapital.eu\/en\/wp-json\/wp\/v2\/tags?post=536"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}