{"id":572,"date":"2021-03-01T15:57:49","date_gmt":"2021-03-01T15:57:49","guid":{"rendered":"https:\/\/www.affincapital.eu\/?p=572"},"modified":"2022-06-03T15:58:44","modified_gmt":"2022-06-03T15:58:44","slug":"la-transformacion-digital-de-las-pymes","status":"publish","type":"post","link":"https:\/\/www.affincapital.eu\/es\/la-transformacion-digital-de-las-pymes\/","title":{"rendered":"La transformaci\u00f3n digital de las PYMES"},"content":{"rendered":"\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/video.wixstatic.com\/video\/5ac76e_189b59186b0144c6b7c3829d4022655a\/480p\/mp4\/file.mp4\"><\/video><figcaption>A lo largo de la historia se pueden identificar varias revoluciones tecnol\u00f3gicas que han transformado la eficiencia y la productividad de toda la sociedad.<br><br>En la primera revoluci\u00f3n industrial se dieron los mayores cambios industriales y sociales de la historia de la humanidad desde la \u00e9poca del Neol\u00edtico. Desde entonces, hemos tenido nuevas revoluciones causando efectos como la globalizaci\u00f3n. Tambi\u00e9n hemos entrado en la era de la comunicaci\u00f3n y sin duda los cambios no han terminado. Actualmente estamos viviendo la nueva transformaci\u00f3n a la que se ha denominado revoluci\u00f3n digital.<br><br>La revoluci\u00f3n digital es el cambio de la tecnolog\u00eda mec\u00e1nica, el\u00e9ctrica y anal\u00f3gica a la tecnolog\u00eda digital. Impl\u00edcitamente, el t\u00e9rmino tambi\u00e9n se refiere a los cambios radicales producidos por la inform\u00e1tica y la tecnolog\u00eda de la comunicaci\u00f3n durante la segunda mitad del siglo XX. An\u00e1loga a la revoluci\u00f3n agr\u00edcola y la revoluci\u00f3n industrial, la revoluci\u00f3n digital marca el inicio de la Era de la Informaci\u00f3n.<br><br>La digitalizaci\u00f3n constituye una oportunidad clave para la mejora de la competitividad de la industria espa\u00f1ola en un mercado cada vez m\u00e1s global. Pero para poder seguir este proceso, es imprescindible abordar una profunda transformaci\u00f3n de nuestra industria, donde el motor digital debe ser\u00e1 clave para conseguir lo que se denomina la transformaci\u00f3n digital.<br><br>Los nuevos desarrollos tecnol\u00f3gicos, la hiperconectividad y la globalizaci\u00f3n de la econom\u00eda est\u00e1n planteando importantes oportunidades y retos a nuestra econom\u00eda.<br><br>La industria tambi\u00e9n debe abordar el reto y aprovechar estas oportunidades para evolucionar y posicionarse como un sector fuerte, competitivo y de referencia internacional.<br><br>Para trasladar este reto a las PYMES, es necesario realizar un an\u00e1lisis de madurez digital. Este an\u00e1lisis evaluar\u00e1 de las cinco dimensiones claves en la estrategia y operaciones de la empresa. Las dimensiones clave son:<br><br>1. <strong>Estrategia y modelo de negocio<\/strong>: evaluando la capacidad de adaptaci\u00f3n de la organizaci\u00f3n al entorno y al mercado.<br><br>2. <strong>Procesos<\/strong>: Analizando las capacidades digitales del modelo operativo.<br><br>3. <strong>Organizaci\u00f3n y personas<\/strong>: Identificando las capacidades de la organizaci\u00f3n y su modelo de relaci\u00f3n con otros agentes.<br><br>4. <strong>Infraestructuras<\/strong>: Identificando la capacidad de transformaci\u00f3n que sus infraestructuras ciberf\u00edsicas permiten.<br><br>5. <strong>Productos y servicios<\/strong>: Evaluando el nivel de incorporaci\u00f3n de tecnolog\u00eda a los productos y servicios existentes, as\u00ed\u0301 como su potencial de digitalizaci\u00f3n.<br><br><br>AFFIN CAPITAL ayuda a las PYMES a realizar con garant\u00edas el proceso de transformaci\u00f3n digital y desarrollado un programa integral denominado \u201c<strong>DIGITALAID<\/strong>\u201d. Este programa se inicia con el an\u00e1lisis de madurez digital, obteniendo un punto de partida claro para preparar la transici\u00f3n hacia la digitalizaci\u00f3n total de la PYME.<br><br>Mas informaci\u00f3n en: <a rel=\"noreferrer noopener\" href=\"http:\/\/www.affincapital.eu\/consultor%C3%ADa-estrat%C3%A9gica\" target=\"_blank\"><u>www.affincapital.eu\/consultor\u00eda-estrat\u00e9gica<\/u><\/a><br><br>Contacta con Affin Capital: <a href=\"http:\/\/www.affincapital.eu\/contacto\">www.affincapital.eu\/contacto<\/a><br><br><br><img loading=\"lazy\" decoding=\"async\" width=\"456\" height=\"259\" src=\"https:\/\/static.wixstatic.com\/media\/5ac76e_c2cb7588ae2f420f9a5001baa923ac84~mv2.jpg\/v1\/fit\/w_456,h_259,al_c,q_20,enc_auto\/file.jpg\"><br><br><strong>Affin Capital Team<\/strong><br><br><a rel=\"noreferrer noopener\" href=\"mailto:info@affincapital.eu\" target=\"_blank\">info@affincapital.eu<\/a> | <a rel=\"noreferrer noopener\" href=\"http:\/\/www.affincapital.eu\/\" target=\"_blank\">www.affincapital.eu<\/a><\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":574,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,13],"tags":[],"class_list":["post-572","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consultoria-estrategica","category-direccion-operativa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.0 - 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