Client: Novartis
Sector: Pharma
Ventas: 100M €
Project type: Integration of two companies and business development
Pharmaceutical company # 1 worldwide, decided to enter the pulmonology market in Spain for the first time and needed a commercial strategy with the implementation of a new sales network in the national territory.
The pulmonology market research was carried out.
A study was made of the competitors, their market share, marketing strategy and how they positioned their products.
A commercial network of 250 people was implemented and a successful positioning provided a 10% market share in the first year. The franchise achieved 100 M in the fifth year of its implementation.
Research of the Spanish pulmonology market
Competition study
Commercial network implementation plan
Product positioning / marketing strategy
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